Creating iOS apps begins with a clear understanding of the target users, the app’s purpose, and the primary problem the initial release needs to address. A solid discovery phase helps define the MVP scope, select the appropriate architecture, and steer clear of features that seem impressive in theory but don’t enhance actual usage.

After the base is established, attention moves to how the interface responds, its performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.